An Introduction

Gen-X: Life by Design is more than a blog or newsletter. It’s a conversation space for those of us who believe the second half of life deserves the same intentionality we put into our careers, families, and adventures.

Here’s what you can expect:

  • A regular newsletter and blog exploring the pillars of health, relationships, work, hobbies, legacy, money, and adventure.

  • A LinkedIn group conversation (link below) where we can share perspectives and support each other.

  • In the coming months, a podcast with guests — if you’d like to be a guest, connect with me on LinkedIn to start that discussion.

  • Retreats — some virtual, some destination-style — to deepen these conversations.

A little about me: I’ve been an entrepreneur for decades. I was downsized from the corporate world twice, early in my career — and I’m grateful, because it pushed me toward building a life on my own terms. Today, my wife Shelley and I are empty-nesters in the Midwest, planning, building, and living a life by design with intentionality.

You’ll see a mix of content here: collaborations with experts, personal reflections, and stories from our own journey. We’ve got many ideas on the horizon, and subscribers will be the first to access them.

The best way to support this work is simple: join the conversation. Share your story, your questions, your lessons. That’s how we build something valuable together.

And if travel is part of your design, we own a full-service travel agency. There’s no cost to you, but working with us supports the efforts we’re building here.

Finally, a personal note — my first career was in investment real estate. I’ll be sharing a blog post soon about what that taught me, and how it shaped this project.

Welcome aboard. Let’s design the second half of life with intention.

— William Robison

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